FFØR Purify:ACV Cleanse Detoxify Shampoo, 300ml

The ultimate detox treatment for the hair and scalp. Wash away any product build-up and debris without stripping colour and natural oils. A vegan-friendly formula that is very gentle on hair and skin to provide a deep cleanse without irritation.

Enriched with organic Bergamot and Vetivert, ingredients that gently cleanse. The perfect pre-wash purifying treatment that leaves hair feeling healthy, shiny and restored to its natural best. Follow with a shampoo and conditioner for a complete regimen. Also ideal as a pre-colour treatment to ensure clean hair and scalp so colour adheres to the hair as best as possible.

FFØR’s range of treatments are the perfect addition to your hair care routine. Treat compromised, sensitised, thinning and weakened hair, or scalps that need a good detox. Formulated with a range of natural extracts like Peppermint, Lemongrass and Cinnamon, all specially selected from sustainable sources. These products provide the care and attention the hair needs to grow strong and healthy and with a clean conscience.

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Description

Key Ingredients

Apple Cider Vinegar

Helps balance the pH of hair & helps soothe dry/irritated scalps

Organic Bergamot Oil

Helps to revitalise scalp and hair

Organic Vetiver Oil

Has antiseptic properties which are beneficial to hair

 
   

FFOR

 
 

The Conscious Hair Choice

 

We are free from:

 

ANYTHING HARSH or HARMFUL

No parabens, sulfates, mineral oils or synthetic fragrances.

 

ANYTHING WASTEFUL or DAMAGING

No virgin plastics where possible or unnecessary waste to landfill. No unethically sourced ingredients.

 

ANYTHING UNKIND or CRUEL

No animal cruelty. No gender stereotypes.

 

Beautiful hair with a clean conscience.

 
 

FFØR lives by three simple rules:

 

1. DO GOOD

Environmentally aware in everything. Transparent and truthful. 100% vegan and cruelty free. Ethically sourced ingredients in fully recyclable bottles, jars and tubes, made from PCR materials.

 

2. LOOK GOOD

We believe in natural beauty. We are supportive of beauty without stereotypes. We believe in beautiful hair, in offering formulas that care for hair and support self-expression.

 

3. FEEL GOOD

We’re committed to making sure that the ingredients in our products are as naturally derived as possible. We do everything we can to be as environmentally, ethically, morally and sustainably responsible as it’s possible to be. That is great hair without disrespecting the planet.

 
 

We strive to be as ethical, responsible and natural as possible. 

  FFOR  

PLANET FRIENDLY SUSTAINABLE PACKAGING

We’re environmentally aware in everything we do and we promise to be transparent. All of our bottles are made with up to 100% post-consumer recycled (PCR) materials and we’ve made sure that our bottles, jars and labels are fully recyclable. We’re working with our suppliers to explore ways of increasing the percentage of PCR used in our bottles, with the goal of eventually using only recycled materials in our entire range.

We’re doing our bit to minimise our impact on the environment, reduce waste sent to landfill and be as sustainably responsible as it’s possible to be. So please, remember to recycle your bottles, jars and tubes to do your bit for the environment!

 

 

CRUELTY FREE & VEGAN FRIENDLY

Loving the planet means caring for all creatures who share it. We make our products 100% vegan and cruelty free because it’s a no-brainer: they’re friendlier to the planet, they’re friendlier to your hair and they gives fantastic results without any compromise.

 

ETHICALLY SOURCED INGREDIENTS

We believe in beautiful hair, and we want to give you formulas that care for your hair. We are free from anything harsh or harmful – you won’t find parabens, sulphates, silicone or mineral oils in any of our products. We’re committed to making sure that the ingredients in our products are as naturally derived as possible. We use only the best natural ingredients in our products – we do our bit to make sure they are ethically sourced.

We made ourselves a promise: only to work with suppliers who can provide verified information about their sourcing, and who share our values. We believe in great hair without disrespecting the planet and are open about what we use and why we use them in each of our products.

   

PLAN BEE

We believe that supporting our environment starts at our own front door. That’s why we’re working with Plan Bee, who have given us the chance to adopt two bee colonies that we look after on site at FFØR headquarters.

In addition, we’ll be creating our very own wildflower meadow that will provide them with the habitat they need. This means, as well as bringing in 100,000 new pollinators, we will do our bit to ensure the bees have a fighting chance.

 

 

NATURAL FRAGRANCE

We are free from synthetic fragrances. We only use scents that are created from 100% natural ingredients from our trusted suppliers. We’ve selected six natural fragrances for our range that have been tried, tested and loved.

   

Our natural fragrances include:

 

TRUE SOFT WOODS

Woody, balsamic, powdery with top notes of lemon, orange, cypress and galbanum. Middle notes of lavender, geranium and rosewood and bottom notes with patchouli, cedarwood, vetiver and vanilla.

TRUE WINTERFEELING

Oriental, warm, spicy, sweet with top notes of orange and clove, middle notes of benzoe, myrrh and anis. Bottom notes of patchouli, vanilla and cedarwood.

ORANGE SPICE

An essential oil blend of fresh citrus orange notes and cinnamon leaf spices.

PEPPERMINT REMEDY

An essential oil opening with notes of fresh lemon and then onto the heart and base of peppermint.

BERGAMOT AND BLACK PEPPER

This is a spicy woody fragrance enhanced with spicy black pepper, bergamot and lavender accords anchored in deep woodsy notes.

FENNEL TEA

A herbal essential oil opening with fresh citrus to notes of lemon, orange and bergamot. It then leadsm onto a heart of lavender and fennel, while resting on a basil base.

Additional information

Volume

Benefits

Deep Conditioning, Healthy Shine

Concerns

Dull Hair, Matted Hair, Scalp issues

Brand FFØR