Description
NEW BLONDE ELEVATION BY OSMO IKON.
Introducing a collection of vegan friendly lightening solutions to suit all client requirements.
Created after listening to customer demands and what they feel is missing in the marketplace, leading professional haircare specialist, OSMO, announced the exciting launch of its Blonde Elevation range within its colour portfolio.
The Blonde Elevation range can create a bespoke blonde colour service for clients regardless of their individual hair demands and needs. The colourist can create a quick solution and get excellent results, which is perfect for saving time in busy salons.
The new Blonde Elevation collection includes; Premium Violet Lightening Powder with Bond Builder, Freehand Clay Additive with Kaolin Clay, the Colour Additive Starter Kit, and Colour Additives in Blue, Green, Red and Violet to help counteract unwanted tones.
FAQ:
OSMO is very excited about this new launch within their colour portfolio. It’s come about from listening to their customer demands and what they feel is missing in the market place. The Blonde Elevation range can create a bespoke blonde colour service for your clients regardless of their individual hair demands and needs. It’s a very exciting launch that opens up lots of possibilities for your blonde customer base. As a colourist, they’re giving you even more control to create a bespoke colour for your clients.
The key benefit is saving time! In a busy salon environment, OSMO knows how precious time is so to have a colour solution that can help is great. As colourists during a consultation, you may need to manage expectations and results but with the new Blonde Elevation, the colourist has the tools to hand to create a quick solution and get excellent results.
The bond builder within the Blonde Elevation Premium Violet Lightening Powder has a plex technology that doesn’t comprise the disulfide bonds and condition of the hair. As you don’t need to use a higher developer, this helps with the condition of your client’s hair.
The Bond Builder helps to maintain the integrity of the hair and improve the overall condition, preventing breakage often common with the lightening process. It also includes conditioning agents that help to smooth the cuticle, improve the overall strength and condition of the hair resulting in minimal breakage and help prevent the hair from ‘tugging’ when combed.
This is what is so clever with the Blonde Elevation range; OSMO has developed 4 neutralizing solutions to counteract all blonding lifting techniques. Depending on the level of your client’s hair and its underlying tone (i.e. red, yellow, or orange), you as the colourist will select the best Colour Additive to counteract it.
For customers with underlying red tones, use the Colour Additive in Green. If they have orange undertones, opt for the Colour Additive in Blue. For yellow and brassy tones, then the Colour Additive in Violet is the best option. The Colour Additive Red is your stand out tone and allows you as the colourist to really experiment with blondes whether it’s colour correcting green/lime tones or creating a new tone such as a rose gold bleach. It’s up to you!
The Colour Additives are linked to the colour circle; basically, just believe in the rules of colour and you can then use each one to get the desired result. Remember, Blonde Elevation is about creating bespoke blonde techniques for your client.
The Colour Additives are cocktailed with your lightening powder and developer to help develop the tonal effect you want. The key feature of the Additives is that they contain highly concentrated pure pigment and are 100% vegan friendly. Basically, the purer the pigment, the better the result will be.
All blondes! Whether you’re looking for platinum blondes, multi-tonal blondes for light/darker tones and if you’re looking at using foils, freehand open-air techniques and balayage. The Blonde Elevation Freehand Clay Additive with Kaolin Clay has been formulated to enable the hair to remain encapsulated and wet throughout the lifting process so it’s ideal for balayage enthusiasts.
The Colour Additives are cocktailed with your lightening powder and developer to help develop the tonal effect you want. The key feature of the Additives is that they contain highly concentrated pure pigment and are 100% vegan friendly. Basically, the purer the pigment, the better the result will be.
It’s the bespoke service that’s going to be the real key for this range within your salon. It’s a must-have colour kit for colourists. Blondes can have a really tailored service that will ensure they keep returning for your expert advice and techniques.
OSMO GIVES YOU THE POWER TO CREATE
OSMO is a leading haircare brand based in the U.K. with a wide variety and collection of professional products designed to give everyone the power to create with its diverse and extensive product range. OSMO’s range of products will have something for everyone and each product is carefully formulated with quality ingredients for great results. Commonly used in salons around the country and worldwide, OSMO has built a reputation as an all-encompassing haircare brand with a product for every need.
DELIVER LOOKS WITH IMPACT
OSMO products not only perform but create an impactful visual statement for all hair types and lengths. The striking packaging, irresistible fragrance and excellent product performance ensures satisfaction. Create and manipulate any kind of hair. OSMO has created iconic, must-have products while continuously reinventing, researching and adding new products to each line. Each product is formulated, developed and tested for maximum effectiveness.
BORN AND BRED IN BRITAIN
As one of the professional hair industry’s biggest success stories, OSMO has grown from modest beginnings with a cult following into a respected and trusted global brand. After launching a modest line at the turn of the new millennium, OSMO’s popularity and product line has grown substantially.
OSMO is a trend-setter, not a follower. With focus on pushing creative boundaries and developing cutting-edge products has allowed the brand to evolve and adapt. High performance products with unique formulations allows everyone to let their imagination and creativity run free.